Since everything has gone a bit crazy over here at My PR Quest, I haven't really had a free moment to sit down and properly plan out the future installments of "Everything I need to know about PR, I learned from my Grandfather". Rest assured, it will be back with a vengeance soon(ish).
In the meantime, I thought I'd return to the ever-delightful world of the job hunt. After having several of my best laid plans foiled at the last minute (read: coming second in the interview process), I decided that enough was enough. I need SOME sort of work experience, and perhaps the best way to do that is to volunteer.
So I am.
I successfully landed a 6 month part-time internship with a local charity, doing some PR work but also supporter relations, which is hugely important in the charity/NGO sector and very "in demand". I'm learning wonderful programmes like Raiser's Edge - something I'd been meaning to learn for years, but never had the opportunity. So far it's all going really well, and they've even agreed to let me do my final PR project for my course on the organisation! Double bonus.
Of course, volunteer work isn't for everyone. It's tough. It's work. And it's unpaid. But if you're unemployed, I'd suggest that it's the best way to keep yourself busy, while at the same time picking up new skills and experience that always look good on a CV. Plus, potential employers like to see that you've kept yourself busy while you've been job hunting. And they like to see volunteer work as well. A lot of charities or NGOs are also offering part-time volunteer positions, as they realise that people need money coming in. This frees up time to have a part-time job, or even a job with flexible hours, like hotel, restaurant or shop work (which I've also tried to land, thus far to no avail).
So don't rule it out as an option - even a short-term one. It also earns you the often-needed karma points... for when you need the universe to align itself in your favour.
30 June 2009
16 June 2009
Everything I need to know about PR, I learned from my Grandfather
Part III - Corporate Social Responsibility
Nowadays there seems to be an increasing focus on a company's ethical behaviour - it's definitely a trendy thing to be seen to be doing in the business world, and companies are taking full advantage of it. While people argue that some companies have questionable motives (environmental campaigns by oil companies, health campaigns by fast food giants), corporate social responsibility (CSR) is generally regarded as a good thing, and something that companies should be encouraged to participate in.
I suppose, from my "old school" perspective, it seems a bit strange that a company would need to be talked into taking on CSR programmes, and even stranger that some then go out of their way to show off their good deeds. Whatever happened to quietly making a difference? Is there really a need for such dramatic fanfare?
My grandfather was always a soft spoken man, although he would chat your ear off given the opportunity. For as long as I can remember, the only thing I can ever recall him bragging about were his grandchildren. He especially loved to tell complete strangers about his travelling granddaughter living over in Ireland, and everything I was getting up to.
When I was in college I was working on a paper for my BC History class. I'd decided to look at the development and economic successes of the local native population where my grandparents live, as their leaders have always been extremely admired and well-respected, and I was curious what made their band different from others in the country. During the course of my research I discovered that one particular chief had refused to let the children on the reservation be taken away to residential schools, instead setting up a day school so they could learn without having to leave. The teacher in question was a remarkable man who encouraged the children to revive near-forgotten traditions by asking their elders about songs and stories of importance to their culture. The children put on annual school productions and invited the whole town, resulting in a sense of pride and accomplishment that still resonates today.
The point of this slightly long-winded story is that I was able to locate a printed programme for one of the productions, and on the back was a small ad mentioning that the event was sponsored by Collen's Department Store.
When I mentioned it to my family, no one had ever heard anything about it. There was never any fanfare, or mentions of "how we are helping the community". It was just one decision made quietly by one person (my great-grandfather, upon closer research).
Just the way it should be.
Nowadays there seems to be an increasing focus on a company's ethical behaviour - it's definitely a trendy thing to be seen to be doing in the business world, and companies are taking full advantage of it. While people argue that some companies have questionable motives (environmental campaigns by oil companies, health campaigns by fast food giants), corporate social responsibility (CSR) is generally regarded as a good thing, and something that companies should be encouraged to participate in.
I suppose, from my "old school" perspective, it seems a bit strange that a company would need to be talked into taking on CSR programmes, and even stranger that some then go out of their way to show off their good deeds. Whatever happened to quietly making a difference? Is there really a need for such dramatic fanfare?
My grandfather was always a soft spoken man, although he would chat your ear off given the opportunity. For as long as I can remember, the only thing I can ever recall him bragging about were his grandchildren. He especially loved to tell complete strangers about his travelling granddaughter living over in Ireland, and everything I was getting up to.
When I was in college I was working on a paper for my BC History class. I'd decided to look at the development and economic successes of the local native population where my grandparents live, as their leaders have always been extremely admired and well-respected, and I was curious what made their band different from others in the country. During the course of my research I discovered that one particular chief had refused to let the children on the reservation be taken away to residential schools, instead setting up a day school so they could learn without having to leave. The teacher in question was a remarkable man who encouraged the children to revive near-forgotten traditions by asking their elders about songs and stories of importance to their culture. The children put on annual school productions and invited the whole town, resulting in a sense of pride and accomplishment that still resonates today.
The point of this slightly long-winded story is that I was able to locate a printed programme for one of the productions, and on the back was a small ad mentioning that the event was sponsored by Collen's Department Store.
When I mentioned it to my family, no one had ever heard anything about it. There was never any fanfare, or mentions of "how we are helping the community". It was just one decision made quietly by one person (my great-grandfather, upon closer research).
Just the way it should be.
02 June 2009
Everything I need to know about PR, I learned from my Grandfather
(apologies for the late post - clearly a sunny bank holiday weekend coupled with coursework and job hunting meant that my poor little blog was overlooked)
Part II - Be nice!!
Alright, I admit that this topic is a bit self-evident and kind of common sensical if you really think about it, but I also think that in the quest to increase profits, reach targets or deliver important messages, a lot of companies and organisations often forget the basics. And nothing is more basic than the simple rule - Be Nice.
I cannot remember my grandfather ever disliking anyone, or saying a bad word about anybody. Well, with the exception of a former Canadian Prime Minister, but we all have our politicians that we dislike, I suppose! He treated everyone, and I do mean EVERYONE, with respect, courtesy and human decency. No-one's money was better than anyone else's in the store, and the fact that you might not be the richest person in town did not mean that you were treated any differently from the person who WAS the richest person in town. Personally, I can't stand snooty salespeople who stare down their noses at you as if to say "you don't belong here, you can't afford our merchandise".
Learning this lesson early on has meant that I have always done well in the field of customer or client services, especially in the hospitality and tourism industries. I have treated celebrities exactly the same way I treated any other guests (name dropping time! - I gave Tommy Lee very friendly directions to the nearest ATM).
Don't get me wrong - I do not believe in the old adage that "The Customer is Always Right". That's not true... not by a long shot. What I do believe in, and what IS true in my experience, is that "A happy customer tells a friend. An unhappy customer tells EVERYBODY." Which means that unless your front-line staff are interacting with clients/customers in a positive way, it really doesn't matter how much you spend on marketing or advertising. In today's technological age, stories of bad customer service wing their way around the globe in minutes. What does that do to your reputation as a company or organisation?
But I'm not just talking about being nice to ONLY your customers. Out of the customer service awards that I've won or been nominated for over the years, 2/3 of them were for inter-departmental service. Think about it. Does it really take that much time to send out a quick thank-you email to someone who has helped you on a particular project? Or say you're planning an important event - when it's over do you thank the caterers, the venue, etc?
Now some people would argue that suppliers are just doing their job - they had a contract with you, so of course they're going to provide whatever service they've been hired to do. But what's the harm in being nice? You never know... it might result in preferential rates, or the company choosing to work with you rather than another organisation if they are double-booked, because you've been decent to them over the years.
Plus, being nice is good for you!
Part II - Be nice!!
Alright, I admit that this topic is a bit self-evident and kind of common sensical if you really think about it, but I also think that in the quest to increase profits, reach targets or deliver important messages, a lot of companies and organisations often forget the basics. And nothing is more basic than the simple rule - Be Nice.
I cannot remember my grandfather ever disliking anyone, or saying a bad word about anybody. Well, with the exception of a former Canadian Prime Minister, but we all have our politicians that we dislike, I suppose! He treated everyone, and I do mean EVERYONE, with respect, courtesy and human decency. No-one's money was better than anyone else's in the store, and the fact that you might not be the richest person in town did not mean that you were treated any differently from the person who WAS the richest person in town. Personally, I can't stand snooty salespeople who stare down their noses at you as if to say "you don't belong here, you can't afford our merchandise".
Learning this lesson early on has meant that I have always done well in the field of customer or client services, especially in the hospitality and tourism industries. I have treated celebrities exactly the same way I treated any other guests (name dropping time! - I gave Tommy Lee very friendly directions to the nearest ATM).
Don't get me wrong - I do not believe in the old adage that "The Customer is Always Right". That's not true... not by a long shot. What I do believe in, and what IS true in my experience, is that "A happy customer tells a friend. An unhappy customer tells EVERYBODY." Which means that unless your front-line staff are interacting with clients/customers in a positive way, it really doesn't matter how much you spend on marketing or advertising. In today's technological age, stories of bad customer service wing their way around the globe in minutes. What does that do to your reputation as a company or organisation?
But I'm not just talking about being nice to ONLY your customers. Out of the customer service awards that I've won or been nominated for over the years, 2/3 of them were for inter-departmental service. Think about it. Does it really take that much time to send out a quick thank-you email to someone who has helped you on a particular project? Or say you're planning an important event - when it's over do you thank the caterers, the venue, etc?
Now some people would argue that suppliers are just doing their job - they had a contract with you, so of course they're going to provide whatever service they've been hired to do. But what's the harm in being nice? You never know... it might result in preferential rates, or the company choosing to work with you rather than another organisation if they are double-booked, because you've been decent to them over the years.
Plus, being nice is good for you!
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